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Rue Insurance Helping our clients protect their assets and improve their profitability for over 100 years. We operate in a constantly changing business and regulatory environment. A haphazard approach to insurance leads to gaps in coverage, inappropriate limits, and higher costs. At Rue Insurance, we have instituted this process to ensure your insurance needs align with your changing business.

The purpose of our risk reduction approach for business risks and total benefits approach for employee benefit programs is to minimize your total cost of risk and improve your profitability.
Services
Risk in business is often like an iceberg. Sometimes you just can't see it coming. A key employee mishap. A fire in your building. That's why Rue Insurance offers an array of services that helps your business prepare for those unforeseeable times. You'll be ready with Rue. Charles E. Rue founded Rue Insurance in 1917 in Windsor, NJ to help local farmers protect themselves from the devastating losses caused by fire.
Not all insurance agents are created equal. At Rue Insurance, we go out of our way to treat our clients like people and we use our industry experience and diversified knowledge base to protect what you value most. Rue Insurance is an independent insurance agency offering a comprehensive suite of insurance solutions to protect you from the unexpected.
Life can be unpredictable. You can count on us to be there for you, ensuring things happen promptly and efficiently, always with the goal of getting your life and business back to normal as quickly as possible. Rue Insurance is an independent insurance agency offering a comprehensive suite of insurance solutions to protect you from the unexpected.
FOR URGENT CLAIMS: please call our 24/7 claims reporting line at 609-586-7474 Option 3, and a claims representative will be notified immediately upon receipt. Rue Insurance is an independent insurance agency offering a comprehensive suite of insurance solutions to protect you from the unexpected.
Reviews (25)
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Kimberley Dowling
May 06, 2022
I have been working with Denise Costa at Rue Insurance for a number of years when I need to renew by Business Insurance. Generally, I need to renew with little notice due to the nature of my business. Denise is very knowledgeable about the insurance products, makes the process very easy and has always been very helpful and quick to get back to me to discuss, gather quotations and close the deal.

I have also used Rue Insurance for Renters insurance for my son while he was away in Boston which was also a easy great experience. I highly recommend Denise and Rue Insurance for any of your insurance needs.
Ronal Comer
Apr 28, 2022
For many years, Tara Covert has been the insurance agent for media insurance maintained by my company, Princeton Academic Resources. Tara has been, quite simply, superb. Various changes have been required and multiple issues have needed to be addressed over the course of time, and Tara has always guided me through those matters with great skill, client education, and patience.

She also was extremely helpful, caring, and attentive when I personally developed several significant health issues--she made sure that my media insurance needs were not in any way interrupted or adversely affected by those health issues. Moreover, she is very engaging and a delight to work with. Tara Covert has my highest rating and recommendation.
Heather Yajcaji
Apr 26, 2022
Personally, I've dealt with a great deal of insurance agents and never had a better manager on an account as Joanie Silver. Our companies go to, concise, knowledgeable, thorough, and quick with everything we need.
Judith Klein
Apr 25, 2022
Denise Costa is really an excellent agent. She worked diligently to get me the coverage I need for my non-profit business. She is polite, effective, and responds quickly. I appreciate this kind of service very much!
Chris Carothers
Mar 17, 2022
Rue Insurance has been my insurance broker for almost 10 years. The support team is awesome and the products they offer are exceptional. In fact, Denise Costa is my primary contact for my business and she's excellent. She is extremely professional, responsive and thorough. I recommend Rue Insurance to all of my business associates and personal friends. Chris C.
Jennifer Okerson
Mar 15, 2022
Denise is a phenomenal representative. We have worked with her for years. There is nothing I ask for that she does not complete by going above and beyond! We are lucky to work with her.
Julie Valastyan
Feb 16, 2022
We used Rue Insurance to help us find the best possible rates for multiple types of insurance. They are always a pleasure to work with - quick to respond to e-mails, knowledgeable about the different insurance options, and dependable to follow up the companies to check on the status of an application without being prompted. They even contacted me to let me know when they thought I could get a better rate on my car insurance and found it for me! I wouldn't think to go anywhere else!
Nastassia Y.
Feb 13, 2022
Rue Insurance is our trusted and reliable partner that provides excellent professional services. Based on years of our relationship with Rue, we would highly recommend their expertise in professional insurance, especially, we want to admit Denise C. for the amazing customer service. Denise handles all our needs efficiently and responsibly allowing us to make business decisions in a timely manner.
Keith B.
Feb 05, 2022
Denise C. with Rue Insurance has been a pleasure to work with through out the years I have been with them. She has always went above and beyond with any of my needs. Look forward to continuing to work with her for the years to come.
Gina Barbera
Dec 10, 2021
The Servpro of Bordentown team and I would like to thank Gina Ludwig for always being the strong support system for our company's medical insurances. She is always so quick to answer my emails and phone calls. She has spent so much time with us in making sure we are getting the best plans for our company. She has been a great asset for our team! I highly recommend Gina and Rue Insurance for your company Health Insurance needs.
Stephanie Serpico Sokol
Dec 01, 2021
We are so pleased with the customer service Monique Blaum and Laura Schuler have provided through the years, highly recommend.
Tanya M. Croce-Potts
Nov 04, 2021
Michelle Zelena is the best. She gets us what we need quickly and efficiently and answers any questions we may have. She's a great asset to Rue!
Nancy Porter Zelena
Nov 01, 2021
I was extremely happy with the service I received from both Amanda Morris and Michelle Zelena. Very friendly and professional. I highly recommend Rue Insurance.
Jim Brennan
Oct 22, 2021
I would highly recommend Rue Insurance, specifically Amanda Morris. She provided excellent customer service and is always professional and very pleasant.
Jp Kiesewetter
Oct 14, 2021
Great service. Great pricing. Great people. Have had both my personal and business insurance with Rue (Robert Cattone, Amanda Morris, MaryAnn Catapano, et. al. ) for years. Very attentive to detail and there when you need them. I can't say enough about Rue Insurance.
Pamela Westervelt
May 18, 2021
We have been in the asphalt paving business since 1989 and in all my experience working with insurance agencies I have to say it is a pleasure dealing with Rue. Sarah has always given me solid advice, great direction, and is an absolute asset to us. Christine Frezzo worked tirelessly to offer the best benefits package we have ever extended to our. employees.

Her availability has been indispensable and her knowledge made my decision making easier. Both Sarah and Christine are personable and fantastic to work with. I highly recommend Rue to anyone looking for value with intelligent, friendly representation.
Diane Russo Coleman
Apr 26, 2021
I would highly recommend Rue Insurance to all folks! Casi Myernick is the best insurance Personal Risk Advisor I have ever used. I've recommended her to many of my friends and family members. Casi is always very fast to respond to my insurance needs, questions and really provides good guidance. Thank you, Casi!
Kelly Humphries Colborn
Feb 23, 2021
Rob and Gina are great to work with! They are both very responsive and thorough. They are always willing to go the extra mile for our team as well as our team members! An A+ partner as a broker for our company! I would highly recommend them!
Nv F.
Dec 29, 2020
Our CPA firm has dealt with Rue Insurance for many years. I have found them to be top notch and they have always attended to our needs. Denise Costa has done an outstanding job handling the insurance needs of our two offices (one in Pennsylvania and other one in Nevada). She shops the market carefully and always looks out for our interests. I highly recommend them.
Nancy Sobin
Dec 04, 2020
Denise Costa provides Quick, excellent service. She is pleasant to deal with-even when asking the same questions over and over. Very patient and professional. She does a good job helping us to deal with vendors who sometimes don't want to color outside the lines! Thank you Denise.
Dan N.
Jul 30, 2020
I have been a client for many years--probably 25--and every year the customer service gets better and better. The manager, Casi, works hard to find the best priced policy to suit my requirements (auto, 2 homes, flood, umbrella, etc) and ensures that claims are handled promptly and fairly. When the insurance companies fail to respond promptly or fairly, I know that the Rue staff advocate on my behalf. A really strong insurance agent--I wouldn't go anywhere else.
Karen T.
Jul 29, 2020
We have had outstanding service with excellent response time for all of our personal insurance needs thanks to Casandra Myernick, Personal Risk Advisor at Rue. We highly recommend her and Rue Insurance.
Maria K.
Jul 29, 2020
We have been in business for over 25 years and I have never had an insurance company that was so attentive. I switched all of my personal insurance over to Rue as well and they never disappoint Casandra, David and Sarah are the best! Thank you!
Rich C.
Nov 13, 2019
Shortly after the blanket insurance disaster, I asked about bonding. I had been filling out numerous applications for work as a subcontractor and constantly came across the questions of my bonding capacity. I also was laying out a lot of cash for Bid bonds. After another ridiculous wait and an e-mail to the VP, I was contacted by Rue's "bonding expert." He informed me that the process to achieve bonding was long tedious and wouldn't be worth it until it was required by a prime contractor.

I took that advice to be true and continued to fill out applications telling companies that my bonding capacity was unknown or never required. Well I wasn't receiving any quote requests from them. Union County CDC just recently put on a bonding seminar which I attended. The bonding specialist of McCue Captains Insurance Agency explained how simple it was to obtain bonding and that it was only a short form and credit check involved which was contrary to what I was told by Rue.

So I requested this form from McCue and it was sent to me. I filled it out and for no cost I now have a $300,000.00 bonding capacity. For months I had been telling prime contractors that I did not know my bonding capacity and possibly losing work and income. So for the third time Rue Insurance has let me down and another of their highly recommended people has been proven ignorant. I am having my insurance moved to another agency. My advice to anyone who needs insurance is to run away from Rue as fast as you can. They suck!
Mary Ann R.
Jan 25, 2018
I had a problem with my renewal on my car insurance policy. It went up tremendously. I was shocked. Mindy went to bat for me with the insurance provider and was able to get things fixed. Thank you Mindy and thank you Rue Insurance for having your client's back. I left another company when I had a problem that dragged on for weeks, no communications and ultimately did nothing for me. They give personal service and always get back to you.