Call & Challenge us to LOWER your car insurance rate right on the spot to save you money - I bet we can! The core of our business has always been the families of the City of Buffalo. We are so saddened and heartbroken for those who have lost loved ones, and for our community, that continues to grieve. There is no space for hate here. We will continue to support our city, and spread love always.

Our thoughts go out to all those who are hurting. Willoughby Insurance is your dedicated insurance agency, serving the community of Buffalo and all of Western New York for over 70 Years!

Facebook profile

Update Share

Company Profile Report

The Willoughby team is committed to providing our clients with the highest quality insurance services combined with the lowest rates available in all of Western New York. Our outstanding insurance agents will work with you one on one to ensure that you get a solution that is tailored specifically to meet your needs.

Home Quote Report

Use this FREE self-help tool to quickly shop for the best home insurance rates available, right online. Unlike many other home insurance websites you may have come across, Willoughby Insurance will NEVER sell your information. That means you get fast and accurate quotes without any hassle.

Car Insurance Report

When it comes to Car Insurance, there are a wide variety of coverage options and policies available. Whether you are in search of a new policy, shopping around for a better rate, or just have questions about the many types of coverage available, we are here to help you. For over 60 years, Willoughby Insurance has worked with only the best insurance providers to ensure that each and every client is provided with a quality car insurance policy at a competitive price.Every motorist in New York is required to have car insurance, whether you are in Buffalo, Niagara Falls, Tonawanda, Blasdell, or Williamsville.

Home Insurance Report

Your home is a very important investment, and our job is to help you protect it. With home insurance you can protect your home and your possessions inside of it. You've worked hard for what you have and it's very crucial to have the proper protection to safeguard it. There are several options of what home insurance can cover on your property.

Marissa Hurley

Apr 14, 2022

Report

I had an amazing experience with this insurance company! It was my first time getting auto insurance & he made it a breeze! Definitely recommend!

Devina Smith

Feb 27, 2022

Report

Dan is awesome he helped you out make sure you get your shirts paid on time and he doesn't it politely.

Bertia Swans

Feb 10, 2022

Report

Craig was engaging and funny! He's the reason I gave you guys a call back! If only customer service was this great everywhere the world would be a better place!

Sierra Brown

Feb 10, 2022

Report

Always call to make sure I'm on time and very understanding and helpful thank you again Craig!

Jennifer Bulczak

Jan 06, 2022

Report

After years with another broker promising me lower rates I made the switch to Willoughby. Not only did They save me hundreds, they were also amazing nice, helpful, and patient. I would 100% Strongly suggest that if you're looking for insurance this is the place to go!

Brenden Zaky

Jan 04, 2022

Report

Absolutely amazing experience, every time I call it's a pleasure and they beat my old rates! Definitely recommend to anyone! Ask for Wendy! She's the best!

Warren T. J.

Jul 16, 2021

Report

Great customer service and determination to help its customers thanks Willoubhy

Alena Woolcot-Felvus

Oct 02, 2020

Report

I will never go through anyone else as long as Willoughby is around. Always able to find you insurance and at the cheapest rate

Cheryl W.

Feb 28, 2020

Report

Went there with a friend. Staff appeared to be miserable. Parking is tough on Pine Avenue. Never know if they are open unless you hike up the stairs and find a note.

Shakelah Mitchell

Jan 15, 2019

Report

They definitely will through I'm feed you don't know about. this is why my policy got canceled! WORST I WOULD NEVER RECOMMEND THEM

Carl Daniels

Jun 14, 2018

Report

Always there to help you, always willing to assist you and your insurance needs

Petros Dross

Feb 01, 2018

Report

I've worked with Willoughby Insurance in the past looking for cheaper motorcycle insurance. I went from a $1000+ year policy, down to $400 a year by shopping with him. Can't recommend enough.

Joe Irelan

Aug 30, 2017

Report

Excellent pricing, excellent service! I have been with him for over 5 years and I have been very pleased with my insurance.