Established in 1982 by Dan Charles Sr., Dan Charles Agency has grown to become one of the premier independent insurance agencies in West Michigan. From our office at 6983 S. Division Ave. in Grand Rapids, Michigan, we serve all of West Michigan and its surrounding areas. Dan Charles Agency, Inc. is family-owned and operated. We look forward to assisting you with all your business and personal insurance needs. Our experienced staff is excited to help and assist you to make sure you have the best insurance products available.

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Our Team Report

Our exceptional staff has the skill and know-how to recommend the personal or business insurance that may be best for you. We will customize a plan specific to fit your needs and your budget. Over 30 years of experience helping to protect businesses and families in West Michigan. A Certified Insurance Counselor, Dan Sr specializes in working with businesses to insure optimal coverage at competitive premiums. A part of the agency since 2000, Rob manages the commercial department and oversees agency operations.

Kelly Roberts

Oct 24, 2020

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Not Focused on Customers Just Want To Get More Sales Incompetent Agents No Call Backs Or Followups Money Wasted I Could Not Reccomend This Place To Anyone

Jason Persons

Aug 26, 2019

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Been with them for years and I just can't lead the way anymore! Nice people but good luck getting anything accomplished.

Julie Rathsack

Jun 25, 2019

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Amazing service! I like people who can help me laugh at the situation of someone hitting me from behind. I called feeling down and am now smiling and feeling completely covered. like they have my back. This is what an insurance company SHOULD be. Great job!

Fred Sikkema

Feb 15, 2016

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Friendly, Fair & Knowledgeable. I recommend to all my family and friends. Saved me money and improved my coverage.