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CHOICE Insurance We can help you develop a personal insurance plan to protect the people you care about and give you peace of mind, wherever you are. We can help you design a comprehensive insurance plan that keeps you protected, without overshooting your budget. We offer Life & Health, Annuities, Long Term Care, Disability Insurance, Retirement Planning and Consulting Services for Individuals and customizable Group Benefits packages for employers.

CHOICE Insurance is a full service Insurance Brokerage headquartered in Kirkland, Washington.
Services
CHOICE Insurance is a full service Insurance Brokerage headquartered in Kirkland, Washington. We have been providing products for all lines of insurance since 1986, locally, nationally and globally. Unlike an insurance agent who represents one insurance company, we are an Independent Brokerage and have access to products from many Insurance Companies.
CHOICE Insurance is a full service broker. We have agents specializing in all insurance areas to include personal insurance, commercial insurance, and benefits. Select from our services menu to find what you're looking for. We also have Financial Planning services and a Private Client Division.
At CHOICE, we are either affiliated or contracted with 100's of insurance providers & companies, which means we are able to shop the best policies for you. All of our partners are financially robust with stellar track records. Some of our preferred partners include: Liberty Mutual, PEMCO, Safeco, Western National, Travelers, Hartford, Chubb, USLI, Progressive, CBIC, Amtrust, MetLife, Pacific Life, Symetra and many more.
Dave Krause | VP, Towing and Automotive Specialist "When you don't know what you're talking about, it's hard to know when you're finished." Nick Ghaffari, CRIS | VP, Commercial Risk Specialist "It's not what happens to you, but how you react to it that matters." Ruben Ramirez | VP, Commercial & Personal Risk Specialist "The limits of your dreams are in your mind, the power to make them a reality is in your heart."
Reviews (23)
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Jim Guy
May 22, 2022
I finally had to make a claim, after many years of paying outrageous premiums to these guys, and got thrown under the bus. The policy was worthless. It cost me my business.
Taylor S.
Oct 14, 2021
I am a HUGE believer in Robert Clark and his team. I originally was a contractor performing work on Mr. Clark's home and I began asking questions about what he did professionally. Once I learned about Choice Insurance I became extremely interested, and requested to sit down with Robert and his team to tailor make a policy for my construction business.

I was originally with Farmer's for my business, where they began raising my rates on my growing business. Choice Insurance has helped me save about $10,000 a year of what I was paying for, between switching my general and auto policies. $10,000! This is not skipping quality, this is finding the company that's willing and able to look at potentially candidates that other larger insurance companies are not able to find/use.

The whole process with Robert and his team was informative, comfortable, and I only ever felt that they had my needs at heart. You are treated as an individual and not a dollar sign and that's how I run my business as well. I am a huge believer in Robert and his team, and a big shout out to Laura Tikker who has been nothing but world class while handling my account.

This is the insurance I have referred to any home service based company that I've come across who needs to be represented by an insurance company they can believe in. Thank you Choice Insurance team, you're great!
Seattle Washington
May 30, 2020
Cancellation policy is a joke. $650 for cancelling insurance is ridiculous especially when they tell you they will flat cancel policy and they send you a different form that you need to sign to get a refund.
Amy R.
Sep 19, 2019
I came to Choice Insurance on a very tight timeline to get my new business insured. The customer service and turnaround time were better than I could have hoped. Nick explained all of my options, made sensible recommendations (but didn't try to sell me coverage I didn't need), gave me a quote, and got me insured all in one day. He answered emails within an hour, called when he had questions so we wouldn't stall the process, and was incredibly positive and helpful in every interaction. It's hard to imagine a more seamless insurance-buying experience.
Kyle R.
Sep 10, 2019
We were unhappy with our previous insurance provider. Nick and his team at Choice came highly recommended. We made the switch and have been extremely happy with our decision. The prompt service alone has been excellent. We will continue to refer all friends and family to Nick.
Premium Appraisal R.
Aug 12, 2019
Nick is a rockstar! He helped us with our E&O insurance and shed light on coverage and gaps that additionally lowered cost. A comprehensive review that was never performed by any prior agency.
Skyler Carlile
Jun 03, 2019
Teresa Howard-Braun with Choice Insurance always comes and delivers with excellent customer service. Teresa is the reason I do business with a company outside of where I live! I always look forward to hearing from her.
Caylen Van Zandt
Apr 29, 2019
Choice insurance takes it to the next level, thank your everything you do!
Austin Prasad
Feb 20, 2019
Kellen was able to save me about 1k a year on auto insurance! Not only that, but he also trippled my coverage! GREAT customer service. He even called my old company and cancelled for me. Could not have been a more pain free process. I would recommend him to anyone.
Jennifer B.
Sep 05, 2017
Choice Insurance is wonderful. They get back to us in a very timely manner and are always kind and professional. We usually work with Nick and he's very efficient and helpful. I couldn't say enough good things about this company.
Brad H.
Sep 24, 2016
Over five years later after leaving this company due to frequent sales attempts they still contact me trying to sell me insurance products after being asked not to. Do not trust this company. They do not respect their clients and you will just become a sales quota to them to meet. Be very cautious giving them info on you.
Samuel Berg
Mar 02, 2016
Mr. Lither handled my change of insurance with ease and knowledge. He served me with the utmost professionalism. I'm glad I have him looking out for me.
Federico V.
Feb 03, 2016
Great service, quick, easy and super efficient. as effective as possible, i'm now paying a lot less for my car insurance. and Bill is the kindest agent in the world. thanks!
Rich L.
Dec 20, 2014
I was a former customer and let me tell you make a choice and move on. After one of the agents Andre left Choice Insurance has done absolutely nothing to help me except take money. I had my truck broken into and almost stolen and contacted them for assistance. I got a response of "pemco will take care of you we cant do anything". When i had a minor motorcycle 2 years ago accident Andre had contacted me immediately and asked if there was anything he could help with and went above and beyond.

He reached out to the party at fault, car rental, police, and dealership without me even asking! What happened to this kind of service? My truck got absolutely no attention except a 1800 number and when i asked for clarification on my policy i get "talk to your adjuster." I also called 13 times in a course of 3.5 months to get a new motorcycle policy because my premium was way to high and everytime i was told we'll contact you with an update.

Never got one! And im still waiting for my refund that i paid 6 months in advance for! Youve lost a customer and 4 others because we all canceled because of the type of treatment we get. All their positive feedback is from years ago and nothing recent.
Christine Collins
Jan 29, 2013
Andre- was very professional, patient and informed me of the different insurance coverage that were out there to meet my personal need. I highly recommend Andre if you are looking to save on your auto insurance rates! Andre was able saved me around $350 per year on auto insurance. Thanks for all your help!
Mandy M.
Apr 25, 2012
I've been using Choice Insurance for several years now, and they've helped me with auto, renters, and my life/disability insurance needs. The team is incredibly responsive and doesn't cut corners when looking for the best policies and rates for me. Andre has been my primary agent, and each time I've worked with another agent in the company the experience has been just as good.

Being able to have all my needs covered by one company, who can maintain a holistic view of my present and future needs, is the reason why I continue to use Choice. They can offer insights and guidance to help me make the right choices based on my specific situation.
Erin H.
Apr 14, 2012
I've worked with Andre Lyamin for several years, he's always been promt in response to any questions, very kind, very knowledgeable about different coverages, and has found me cheaper insurance than what I had (twice!).
Gabriel G.
Apr 13, 2012
I have worked with Andre Lyamin at Choice Insurance for a few years now. It seems like every-time we speak he is either saving me money on my insurance or finding ways to get me more coverage at the same rate. I'd recommend Andre to any of my friends and family.
Sonja J.
Apr 13, 2012
Andre Lyamin is the best! I've been a customer of Choice Insurance for about 7 years. Andre *always* finds the absolute best policies for me, even with a challenging record. He's saved me a ton of money and never grumbles when I call all the time with questions or changes. He is super responsive and friendly, just a pleasure the work with.
Jonathan N.
Apr 13, 2012
I appreciate the level of service that I receive from Andre and feel very comfortable keeping the insurance coverage on my house, cars and boats under his capable care. I can always trust that he had thoroughly researched the options available for my particular situations and helpful in explaining his recommendation. Approx 2-3 years that I've been using this agency. I give unqualified recommendation for anyone's insurance needs to Andre of the Choice Insurance.
Farshid S.
Apr 06, 2012
Got in touch with them based on personal recommendation to help a friend with his company. Met with the supposed cofounder, was promised forms over email and nothing happened. Followed up 3 times, each time got a short reponse saying he will send shortly and it never happened. Either they are too busy for new clients, which would have been nice to know upfront or didn't not see the startup as a desireable client (consulting startup) in which case there are plenty of ways to indicate this, again saving everyone time.
Jordan Schmidt
Feb 11, 2010
Andre is simply a great agent. Andre switched my wife and I over to a company that offered better coverage for a better cost. Not only that but Andre is excellent with his customer service. He is prompt in replying to emails and phone calls. He is always punctual and is a man of his word. He is very personable and has great understanding of insurance.

We trust Andre and know that he has our best interest in mind so much so that we have referred him to several family members and friend. Thank you Andre for all you have done and will continue to do!
Maria C.
Aug 11, 2005
Who knew insurance could be FUN? It's usually such a staid fact of life, but thanks to one of the Associates here, Kim, I LOVE calling with all of my insurance issues. Don't get me wrong, everyone is great, and Reid is extremely thorough in finding the best insurance at the best rates, but for my day to day stuff, I can always count on Kim. Ok, it's business insurance I'm talking about, but now we've been with them for a year and I know there isn't a thing about insurance they don't know, I'll be switching all my personal insurance to this company.