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We provide our clients the best quotes possible for Personal, Business, Life and Health insurance. In partnership with our quality insurance carriers, we work to provide our clients with superior service and coverage specific to their unique insurance needs. In addition, our many insurance carriers enable us to locate the most competitive prices without sacrificing product quality.
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Because we are an independent insurance agency, we provide more options and better rates than agencies representing only one or two insurance carriers in the Metro Detroit area. We compare the rates of many different top rated insurance companies to help you get the cheap car insurance, home, and life insurance coverage you need at the most competitive rate.
Nobody wants to purchase personal insurance, but it is one of those things you just need to check off your list. At Custom Insurance Agency we know the importance of protecting your family and your assets. Being an independent agency, with a vast selection of personal insurance markets, we are able to select the carrier and coverages best fit to meet your families specific needs.
At Custom Insurance Agency we believe that no two businesses are the same and neither are their insurance needs. We take a comprehensive approach in evaluating our client's insurance program to identify any gaps in coverage. Being an independent agency, with a vast selection of commercial markets, we are able to select the carriers and coverages that are best fit to meet your businesses specific needs.
At Custom Insurance Agency we know the importance of protecting your loved ones and business from an unexpected passing. Our life insurance specialists are able to navigate through the complex life insurance marketplace to find the best fit product for your specific needs.
Reviews (10)
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Jeanne Schleede
May 08, 2022
Nicole is fantastic to deal with! She always answers any questions we have and saved us more money than anyone else could offer on both our home and auto insurance. She educated us about different policies and pointed out things that were missing in a previous policy. She truly cares about her clients :
Sarah Armitage
Jan 14, 2022
Dominic from Custom Insurance has been taking care of me for 7 years. The staff is always super responsive, helpful and looking to give you the best deal. I can't recommend them enough
Eric Tl
Sep 28, 2021
Fran (my agent) - Well this is how I feel about her- Fran is absolutely the best! Outstanding! Impressive. Superior. Phenomenal. Exceptional & MAGNIFICENT! I won't say always, cuz none of us are ever 100%. But with me she's always been 100% on top of everything. This is where it becomes the best. when my policies up for renewal, she'll call me and say too me, "well I looked at XXX many other insurance companies and XXX has the best rates. So what would you like to do this year, stay with the same company or go with a new one?"
Ken Bean
Sep 18, 2021
Josh Larson does a great job. Always available, knowledgeable, and pro active when it comes to helping us with our insurance needs.
Zoya Gjonaj
Mar 04, 2021
We worked with Simon and he found us an incredible rate with great coverage for our home and auto. He was fast, professional, and explained everything for us in detail. Highly recommend!
Jennifer Hale
Dec 24, 2020
So happy I switched my car insurance to someone else! When inquiring about receiving a discount due to the stay at home order I was tagged on Facebook with other people saying that I should. I should of gotten an email explaining it not to have it posted on social media. You would think that would be common sense as a business to email your client. I was told I would and that never happened. Just completely unprofessional
Alexis Goss
May 11, 2020
Theresa at Custom Insurance Agency was super helpful on getting me an affordable homeowners/auto insurance rate. She made the process quick, answered any questions I had, and was easy to get in touch with. Definitely recommend!
Karen Kozubiak
Apr 18, 2019
My experience with Custom Insurance Agency was awesome. Nicole Rudolph provided excellent customer service! She answered all of my many questions quickly, made the process of switching insurance companies as easy as possible, and saved me $1463.00 on my home and auto insurance. And my new policies are giving me MUCH better coverage than I had. Thank you Nicole and Custom Insurance Agency! Update: I was very happy with my 1st year and have renewed for a second year!
Pamela Abdelnour
Mar 19, 2018
Nicole Rudolph and Christine Suchoski at Custom Insurance Agency are the absolute best! Such dedicated professionals who truly love the insurance world and the work they do to make sure their customers have the protection they need in the event the worst happens. The agents at CIA work for you, the insured, not the insurer as they are not captive agents meaning they will shop around until they find the best plan at the best rate for you.

I had State Farm for years and had no idea how much I was overpaying until I made the move to an independent agency that could compare rates across multiple carriers- all of my coworkers followed suit and now we are all saving a bundle AND have better coverage every year! If you have any of the big names, State Farm, All State, AAA, Progressive- let Custom look over your documents for FREE to ensure you are getting the necessary protections at the best price possible. You won't regret it!
Shoshanna Shyna
Dec 12, 2017
Nicole at Custom Insurance helped me with my insurance needs. Very competitive quotes, and awesome attention to detail. I was completely underinsured with my previous policy, and she got me a more comprehensive quote, that actually saved me money. Customer service here is top notch. I've already referred all of my family to this agency and plan to spread the word to others. Why not save money if you can. Stop in or call them today! You won't be disappointed.